A blog full of information on the use of Neuro-Linguistic Programming (known commonly as NLP) in therapy, coaching, sales, marketing, relationships, and everyday life
There has been a lot of talk lately about “the five second rule,” the subject of a book and media campaign by Mel Robbins.
The premise is that your brain is your enemy when it comes to success and achievement, so you have to "trick it" to be good at anything.
The author explains how procrastination and apathy caused her life to spiral out of control – a failing marriage, a career she hated, etc. – and the only thing that turned it around and “fixed” her life was counting down backward from five and taking action the second she gets to zero.
Why?

Have you ever forgotten someone’s name?
Of course, you have… it’s one of the most common (and embarrassing) situations.
What about a phone number? Or a to-do item on your task list?
If you’re like most people, you think you have a less-than-perfect memory.
In fact, you’re wrong... Research has shown for decades that the subconscious mind absorbs and records at an astonishing rate (over 2,000,000 bits of information per second) that your conscious mind (which processes only 126 bits per second) isn’t even aware of.

Regardless of where you live in the world, you are probably surrounded by people who are full of limiting beliefs about wealth.
The biggest challenge in trying to change this limiting mindset is a strong societal belief that we have to a) trade our time for money and b) work hard to earn money.
Many people wrongly believe that it’s impossible to become wealthy unless you’re given an unfair advantage (like an inheritance or a high-dollar education, even though 60% of the Forbes 400 richest people were born in poverty and/or are dropouts), you’re “lucky,” greedy, or even worse... a criminal.
Twenty-three years ago, at just 19 years old, I was homeless.
I wasn’t on drugs or alcoholic. I was just an angry, misguided kid with problems I didn’t know how to handle.
I spent the better part of six months sleeping on a park bench in Tustin Meadows Park in Tustin, California, USA.
I am now homeless again. But not in the way you might think…This time, things are a little different.
Are you an “aware” person?
Most people think they’re pretty aware and observant, but the fact is, our conscious awareness is tiny compared to the subconscious mind.
I’ll give you an example…
Take a moment to look around your environment. As you do, I want you to notice everything brown in your environment. Just take inventory of everything brown in your environment. Take about 30 to 60 seconds to try this.
Great. Got it? Good. Now...
Your sales results depend largely on your ability to build personal and emotional value for your prospects.
I have made countless purchases based purely on emotional appeal, while very few of my purchases in life have been based wholly on logic. If you think about your past purchases, you’ll probably say the same.
Neuro-Linguistic Programming (NLP) is the study of influencing the subconscious mind through every-day conversation...
As an NLP trainer, people always ask me, “How can I make money with NLP?”
I remember starting out in this field. As an owner of my own software company, I was already versed in business and marketing, so I was able to break six-figures my first year in NLP. One of the biggest ways I help struggling NLP Practitioners, NLP Master Practitioners and NLP Trainers these days is by teaching them business skills to help them thrive with their NLP skills...
Go to any sales training (I've been through a ton of them) and you will be inundated with the same old stuff.
The Ben Franklin close, the sharp angle close, the take-away, distraction techniques...
A lot of that stuff worked well in the 70s, 80s, and even the 90s, but today's audiences are more sophisticated, more cynical and less trusting today than ever before.
So how do we get through to people whose shields are always "up"?
One day, a man decides that he wants to be wealthy, important, successful.
So he goes down to the river and decides he’s going to dig for treasure. He’s looking for buried cash.
He digs and digs for hours on end, but finds nothing but rocks.
He digs through the morning and beyond lunch, completely forgetting to eat. He digs through the afternoon and into the evening, frustrated that all he keeps finding are rocks, and tossing them aside.
You will never be more ready to achieve your dreams than right now, because your most important resource is time. It’s the only thing you cannot get back.
Get out of your comfort zone and believe in yourself as much as I do. All it takes is a decision and for you to take action right now.
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