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The Five Second Rule: An NLP Perspective

November 11th, 2017

The Five Second Rule by Mel Robbins: An NLP PerspectiveThere has been a lot of talk lately about “the five second rule,” the subject of a book and media campaign by Mel Robbins.

The premise is that your brain is your enemy when it comes to success and achievement, so you have to trick it to be good at anything.

The author explains how procrastination and apathy caused her life to spiral out of control — a failing marriage, a career she hated, etc. — and the only thing that turned it around and “fixed” her life was Read the rest of this entry »

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Using NLP to Develop a Perfect Memory

March 20th, 2017

Have you ever forgotten someone’s name?

Of course, you have… it’s one of the most common (and embarrassing) situations.

What about a phone number?  Or a to-do item on your task list?

If you’re like most people, you think you have a less-than-perfect memory.

In fact, you’re wrong…Research has shown for decades that the subconscious mind Read the rest of this entry »

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Is It Possible to Have Freedom AND Wealth?

July 31st, 2015

WealthFreedomConflictRegardless of where you live in the world, you are probably surrounded by people who are full of limiting beliefs about wealth.

The biggest challenge in trying to change this limiting mindset is a strong societal belief that we have to a) trade our time for money and b) work hard to earn money.

Many people wrongly believe that it’s impossible to become wealthy unless you’re given an unfair advantage (like an inheritance or a high-dollar education, even though 60% of the Forbes 400 richest people were born in poverty and/or are dropouts), you’re “lucky,” greedy, or even worse… a criminal.

Most people just can’t fathom amassing that kind of fortune by virtuous means because they’ve always allowed other people to determine their value.

But the truth is, society has it all wrong.

What the 1% understand that most people don’t is… Read the rest of this entry »

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Homeless… Again (An Escape from the Comfort Zone)

April 6th, 2015

Tustin MeadowsTwenty-three years ago, at just 19 years old, I was homeless.

I wasn’t on drugs or alcoholic. I was just an angry, misguided kid with problems I didn’t know how to handle.

I spent the better part of six months sleeping on a park bench in Tustin Meadows Park in Tustin, California, USA.

I am now homeless again. But not in the way you might think… Read the rest of this entry »

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The NLP Marketing Experiment: Is Your Subconscious Mind a Sponge?

February 17th, 2015

Are you an “aware” person?

Most people think they’re pretty aware and observant, but the fact is, our conscious awareness is tiny compared to the subconscious mind.

I’ll give you an example… Read the rest of this entry »

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Asking Powerful Questions to Close More Sales with NLP

February 6th, 2015

Your sales results depend largely on your ability to build personal and emotional value for your prospects.

I have made countless purchases based purely on emotional appeal, while very few of my purchases in life have been based wholly on logic. If you think about your past purchases, you’ll probably say the same.

Using NLP to Develop Sales Questions

Neuro-Linguistic Programming (NLP) is the study of influencing the subconscious mind through every-day conversation.

Because of NLP, we know that questions are some of the most influential language patterns, because they must be contemplated by the subconscious mind in order to be answered. (Statements, on the other hand, can often be rejected by the conscious mind on their face value without any contemplation.)

When you ask powerful questions, you engage the client at a deep subconscious level. This will often make the difference between losing the sale and closing the sale.

Questions like the ones below will help you build value toward a purchase, but only if you allow the client to fully associate and answer.

These will build strong motivation, both toward what they want and away from what they don’t want (both types of motivation are needed in sales!), compelling the client to want, desire and ultimately purchase your offering.

All of these questions should be asked from a place of rapport. Without rapport, the sales process is mechanical and unemotional. Rapport is something that is covered in other blog articles and in my NLP sales training.

Questions Are the Answer When it Comes to Making More Sales

In the following sample questions, I’ll be using a weight-loss program as the example product/service for sale, but these questions can be applied to any product or service in any niche. This is not a “script,” but rather a collection of questions to have in your tool-belt. Practice them until they become second nature.

  • What made you think about finally getting a handle on your weight issue?
  • How long have you had a problem with your weight?
  • How have you suffered because of it?
  • What have you lost or never had because of this?
  • If you had the opportunity to wave a magic wand and have things be exactly the way you want them, what would it be like? Describe that to me.
  • Who is that person who thinks you have no hope of accomplishing this? What will it feel like when you prove them wrong?
  • What will people be saying about you when you’ve accomplished this? What will they be thinking? How will that make you feel?
  • So, it’s fair to say that this is important for you to lose this weight, isn’t it? Why?
  • What will you FINALLY be able to do once the weight is gone? How will that change your life?
  • What are the top five reasons you know that you’re worth this and you deserve it?
  • What will it mean about you to finally have this taken care of?

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These are all just examples, but I know you can see the theme. These are open-ended questions that associate the client to their OWN personal motivations and values, rather than the rehearsed values and benefits of the sales person.

Most sales-people mind read that the client has the same vales as they do, and talk, talk, talk. The key to sales is to SHUT UP. Let the client sell themself.

For these questions to be most powerful, do not allow the client to respond with surface answers. If they’re not digging deep, help them dig by asking some of these questions to draw out real, personal, emotional answers:

  • Tell me more about that…
  • Why’s that?
  • What does that mean to you?
  • What will that do for you?

If you put these value building questions into action in your sales encounters, my opinion is that you’ll see immediate results that will grow the better you get at building value.

If this has been useful for you, I want you to know that this only 1% of sales. It’s an important 1%, but still just a piece of the puzzle. You can learn more about how to close sales with NLP by downloading my ebook, Ultimate Sales Closes, ($19.99 value) for free below.

Download Now

Get My Book, The Ultimate Sales Closes FREE! ($19.99 value)

You’ll learn NLP closes from the best sales pros in the world!

Click Here to Get it Now!

Michael Stevenson, NLP and sales trainerPosted by
Michael Stevenson
Master Trainer of NLP

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Five Ways to Make Money with NLP

January 16th, 2015

As an NLP trainer, people always ask me, “How can I make money with NLP?”

I remember starting out in this field. As an owner of my own software company, I was already versed in business and marketing, so I was able to break six-figures my first year in NLP. One of the biggest ways I help struggling NLP Practitioners, NLP Master Practitioners and NLP Trainers these days is by teaching them business skills to help them thrive with their NLP skills.

One of the worst ways to approach this business is to do what everyone else is going. You’ve got to be unique, and it’s usually better business to pick a specific niche to serve. Rather than being a “Jack of All Trades,” you can be an “Ace at One.” Read the rest of this entry »

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How to Close More Sales and Put More Cash In Your Pocket with NLP

January 9th, 2015

Go to any sales training (I’ve been through a ton of them) and you will be inundated with the same old stuff.

The Ben Franklin close, the sharp angle close, the take-away, distraction techniques…

A lot of that stuff worked well in the 70s, 80s, and even the 90s, but today’s audiences are more sophisticated, more cynical and less trusting today than ever before.

So how do we get through to people whose shields are always “up”? Read the rest of this entry »

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Five Successes You Would Never Know Had “Failed”

September 4th, 2014

People always want to talk about how things are an “overnight success.”

But that’s only because the public weren’t witness to the years of blood, sweat, tears and failures that led up to the ultimate public success.

History is full of “famous failures” who would never have been known if they hadn’t persisted; hadn’t taken their lumps; hadn’t repeatedly gotten back up after being knocked down over and over and over.

For instance, did you know that:

  • The novel M*A*S*H was rejected by 21 publishers
  • Dune by Frank Herbert was rejected by 23 publishers
  • Carrie by Stephen King was turned by 30 publishers
  • Gone with the Wind was rejected by 38 publishers
  • And Chicken Soup for the Soul (the best-selling series of all time) was rejected by 140 publishers!

Their only saving grace was believing in their dream and perseverance. They got knocked down over and over, but kept getting back up.

Success was long and hard to come by, but eventually did come.

But what if you don’t want to go through all that rejection and “getting knocked down” stuff?

What if you’ve got a message that you want to get out to the world, or you want to generate more sales for your business, or you want the market and the media to think of you as an authority or expert in your field right now?

What if you really do want to be an “overnight success”?

I can teach you how to get your book published ASAP with no rejections, guaranteed.

With my proven system, I’ll show you how to write, edit, publish and market your book — often in 90 days or less.

Even if you’re not good at spelling, grammar or writing, anyone can become a professional author (Stephen King says he can’t spell, but that’s what editors are for!).

I’ll teach you how to:

Write your book:

  • You’ll learn my proprietary system based on my years in the publishing industry and my expertise in Neuro-Linguitstic Programming
  • Tap into the creative part of your mind so you never have writer’s block
  • Structure you book so that it practically writes itself
  • Create massive momentum so writing is fun and enjoyable — not a chore
  • You’ll even learn several ways to write your book without any writing at all
  • It’s so simple that several of my students have finished their books in as little as 30 days!

Edit your book:

  • How and where to find professional proofreaders and editors that will make you look like a superstar, no matter how “bad” your writing is or what grades you got in English Grammar classes
  • How to get your book cover art created and where to find attractive book cover templates that are already pre-made
  • How to find illustrators and legal graphics/photos for your book
  • How to start with the right template and format so your book is ready to print the moment you hit save in MS Word

Publish your book:

  • Why you want to create your own publishing company including the legal, financial and tax benefits of becoming your own publisher
  • How to get your book published and to your door, often for as little as $2 – $3 per copy — even in small quantities
  • How to get your book on Amazon, and other sites, as well as in brick and mortar bookstores (and the pros and cons of each)
  • How to get your book published on Amazon Kindle and other eBook readers (eBooks have outsold paper books every month since November 2012 on

Market your book:

  • Simple strategies and systems to make your book a best-seller almost overnight
  • How to let the press know about your book release
  • How to leverage the fact that you’re a writer to get more press and more business
  • Best strategies for marketing and selling your book

You’ll learn and do all this and more in my hands-on book writing and publishing workshop, Publishing to Profit.

In this three-day course, you’ll learn my proprietary, proven system which has worked for me and dozens of other now-published authors and you’ll actually being writing your book during the course.

The next dates are coming up soon. Click Publishing to Profit to read more and enroll at the early-bird price.

Here’s a great video about other famous failures:

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What are you digging for?

November 25th, 2013

ShovelOne day, a man decides that he wants to be wealthy, important, successful.

So he goes down to the river and decides he’s going to dig for treasure. He’s looking for buried cash.

He digs and digs for hours on end, but finds nothing but rocks.

He digs through the morning and beyond lunch, completely forgetting to eat. He digs through the afternoon and into the evening, frustrated that all he keeps finding are rocks, and tossing them aside.

He finally retires for the night, dejected and worn out and feeling like a failure.

The next day, he’s out making holes again.

He keeps at it for days. No treasure chests, no mason jars, no cash.

One day, a guy drives up in a brand new Porsche and parks just a few yards away.

With a sidelong glance, the digging man thinks he’s obviously privileged, driving a car like that.

While the man digs, the rich man waits and watches.

The digging man works through lunch, while the rich man snoozes.

With each push of the shovel, the digging man’s disdain grows. He wonders why he’s working all day, with nothing to show for it, while the rich man relaxes in his air-conditioned Porsche. It doesn’t seem fair.

He finally storms over to the man’s car and yells, “How come you’ve got so much money?! I deserve to have a nice home! I deserve to have opportunities like you! I deserve a Porsche, DAMNIT! It’s not fair!!!”

To which the rich man replies, “It’s easy, brother. Those rocks you’ve been shoveling are gold and you’re re leaving PILES of it on the river bank, every day. All I do is wait for the opportunities you’re leaving behind. All you’ve got to do is take it, but you don’t… You just leave it behind for others to take!”

How many opportunities are you missing in life?

How many great ideas or passions have you passed up thinking, “That’s not for me,” or, “Now’s not the right time,” while someone else comes and snatches it up, effortlessly?

How many times have you looked at others and thought, “Why is it so easy for them? Why don’t I have those kinds of opportunities?”

Your whole life you’ve been digging up piles of gold. Everything you have done, heard, seen and learned are the experiences that have made YOU the treasure that you are, right now.

YOU are the gold.

Visit my fan page and press the like button to get a “pile of gold” each day that will help you find the wealth that is buried within you.

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