Archive for the ‘marketing’ Category

The NLP Marketing Experiment: Is Your Subconscious Mind a Sponge?

Tuesday, February 17th, 2015

Are you an “aware” person?

Most people think they’re pretty aware and observant, but the fact is, our conscious awareness is tiny compared to the subconscious mind.

I’ll give you an example… (more…)

Five Ways to Make Money with NLP

Friday, January 16th, 2015

As an NLP trainer, people always ask me, “How can I make money with NLP?”

I remember starting out in this field. As an owner of my own software company, I was already versed in business and marketing, so I was able to break six-figures my first year in NLP. One of the biggest ways I help struggling NLP Practitioners, NLP Master Practitioners and NLP Trainers these days is by teaching them business skills to help them thrive with their NLP skills.

One of the worst ways to approach this business is to do what everyone else is going. You’ve got to be unique, and it’s usually better business to pick a specific niche to serve. Rather than being a “Jack of All Trades,” you can be an “Ace at One.” (more…)

How to Close More Sales and Put More Cash In Your Pocket with NLP

Friday, January 9th, 2015

Go to any sales training (I’ve been through a ton of them) and you will be inundated with the same old stuff.

The Ben Franklin close, the sharp angle close, the take-away, distraction techniques…

A lot of that stuff worked well in the 70s, 80s, and even the 90s, but today’s audiences are more sophisticated, more cynical and less trusting today than ever before.

So how do we get through to people whose shields are always “up”? (more…)

Five Successes You Would Never Know Had “Failed”

Thursday, September 4th, 2014

People always want to talk about how things are an “overnight success.”

But that’s only because the public weren’t witness to the years of blood, sweat, tears and failures that led up to the ultimate public success.

History is full of “famous failures” who would never have been known if they hadn’t persisted; hadn’t taken their lumps; hadn’t repeatedly gotten back up after being knocked down over and over and over.

For instance, did you know that:

  • The novel M*A*S*H was rejected by 21 publishers
  • Dune by Frank Herbert was rejected by 23 publishers
  • Carrie by Stephen King was turned by 30 publishers
  • Gone with the Wind was rejected by 38 publishers
  • And Chicken Soup for the Soul (the best-selling series of all time) was rejected by 140 publishers!

Their only saving grace was believing in their dream and perseverance. They got knocked down over and over, but kept getting back up.

Success was long and hard to come by, but eventually did come.

But what if you don’t want to go through all that rejection and “getting knocked down” stuff?

What if you’ve got a message that you want to get out to the world, or you want to generate more sales for your business, or you want the market and the media to think of you as an authority or expert in your field right now?

What if you really do want to be an “overnight success”?

I can teach you how to get your book published ASAP with no rejections, guaranteed.

With my proven system, I’ll show you how to write, edit, publish and market your book — often in 90 days or less.

Even if you’re not good at spelling, grammar or writing, anyone can become a professional author (Stephen King says he can’t spell, but that’s what editors are for!).

I’ll teach you how to:

Write your book:

  • You’ll learn my proprietary system based on my years in the publishing industry and my expertise in Neuro-Linguitstic Programming
  • Tap into the creative part of your mind so you never have writer’s block
  • Structure you book so that it practically writes itself
  • Create massive momentum so writing is fun and enjoyable — not a chore
  • You’ll even learn several ways to write your book without any writing at all
  • It’s so simple that several of my students have finished their books in as little as 30 days!

Edit your book:

  • How and where to find professional proofreaders and editors that will make you look like a superstar, no matter how “bad” your writing is or what grades you got in English Grammar classes
  • How to get your book cover art created and where to find attractive book cover templates that are already pre-made
  • How to find illustrators and legal graphics/photos for your book
  • How to start with the right template and format so your book is ready to print the moment you hit save in MS Word

Publish your book:

  • Why you want to create your own publishing company including the legal, financial and tax benefits of becoming your own publisher
  • How to get your book published and to your door, often for as little as $2 – $3 per copy — even in small quantities
  • How to get your book on Amazon, BN.com and other sites, as well as in brick and mortar bookstores (and the pros and cons of each)
  • How to get your book published on Amazon Kindle and other eBook readers (eBooks have outsold paper books every month since November 2012 on Amazon.com)

Market your book:

  • Simple strategies and systems to make your book a best-seller almost overnight
  • How to let the press know about your book release
  • How to leverage the fact that you’re a writer to get more press and more business
  • Best strategies for marketing and selling your book

You’ll learn and do all this and more in my hands-on book writing and publishing workshop, Publishing to Profit.

In this three-day course, you’ll learn my proprietary, proven system which has worked for me and dozens of other now-published authors and you’ll actually being writing your book during the course.

The next dates are coming up soon. Click Publishing to Profit to read more and enroll at the early-bird price.

Here’s a great video about other famous failures:

Social Networking is a means… Not the end

Monday, September 5th, 2011

20110905-123224.jpgWhen the topic of social networking comes up, I sometimes see people turn up their nose and say things like, “I would never use social networking sites, because I only like real connections.”

Part of me wants to ask, “Oh? So you don’t use telephones either? Or email? Or even hand-written letters??” None of those are “real” connections. But, they do have a point.

Too often, I see people confuse the “ends” and the “means” with social networking sites. Many people have, in some ways, become more disconnected the more connected they become.

Some people have asked me why I’m not “maxed out” on my friends after five years on facebook. Considering that I’ve spoken in front of thousands of people, and over 50,000 people have read my books, it should have hit 5,000 years ago, according to them.

The answer is, I’m selective. I currently have 55 friend recommendations and eight pending friend requests just from today. I will not accept any of them until I screen them to be sure I want to develop a relationship with them.

Connections on facebook are not relationships, just as an entry in your phone list is not a relationship. They are a tool. One possible mean to an end.

Many marketers tell me they don’t “waste their time” on social networks, because, “you can’t make money there.” That’s true for them because they put all their energy into selling, and not into cultivating relationships.

I have been slowly abandoning all other forms of advertising and marketing in favor of social media because, slowly but surely, it is becoming one of the most reliable and flexible means of creating relationships. And these days, people buy most from those they have a real relationship with.

Your number of connections, number of posts, edgerank and other silly metrics are not a definition of your true social relationships, and never will be.

Leverage the tool, but don’t rely on it to do the work for you. Spend some time developing real relationships — both online and off — by being interested in others, helping those who need it, and connecting and interacting with heart and you’ll find social networking helps to crete deep, meaningful relationships that can last a lifetime.

Please comment below on how you’re leveraging social networking in your life or business, and please share this with your friends using the buttons below.

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