How Much Do NLP Practitioners Charge? | NLP Blog from Transform Destiny
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How Much Do NLP Practitioners Charge?

Friday, March 19th, 2021 : Read 4,716 Times : 1915 words (Aprox 8 min read)

Some of the most common questions we get at Transform Destiny as an NLP institute include, "What is the typical salary of an NLP Practitioner?" or "how much does an NLP coach earn?"

This is a great question, as NLP trainings are an investment and most people want to know how quickly they can make it back, and how well they will do financially as an NLP Practitioner.

So let's explore these questions...

How Much Do NLP Practitioners Make?

The answer is — and I know this is annoying — it depends. But by the end of this article, you will have clarity on this topic.

There are a lot of factors that come into play including, do you start your own practice or work for someone else? Where is your practice based? Who is your prospect and what is their financial ability? What is your experience with sales and/or marketing if running your own practice? How many clients do you want to see? What is your desired income? Let's tackle some of these questions...

But first, I have to say, everything in this post is for educational purposes only. I cannot and will not make any claims or promises of income, as that is prohibited by the FTC (who regulates marketing in the US) as well as anti-price-fixing laws that apply to institutes like ours in the US. Even if we could assign a number to the skills of NLP, we do not know your work ethic, motivation, experience, and mindset, all of which can affect one's income (positively or negatively). So this is just for educational purposes and not "advice."

Now that the legal mumbo-jumbo is out of the way...

Starting Your Own Practice vs Working for Someone Else

There are two ways you can earn money by becoming a Certified NLP Practitioner. One way is, you could work for someone else. This is probably the least-sought way of earning a living as an NLP Practitioner, because most people entering the field prefer to work for themselves.

NLP Practitioner is not something you're typically going to find on a site like, but having the skills of NLP might qualify you to work in many fields, including human resources, management, and coaching.

How much can you expect to make working for someone else? It really depends on what services you provide. For example, we have seen contract coaches making anywhere from $30 to $60 per hour.

When working for yourself, you have other options open to you. Since you are the "head honcho," you get to decide what you want to charge for your services. And if what you value your service at matches what your potential client are willing to pay for your work, you're in business!

The Over-Arching Rule

When people ask me what to charge for NLP services, my over-arching answer is this: You should charge what you can congruently ask for and receive.

What does that mean? Well, there are two sides to this concept. The first aspect is, what can you congruently ask for? Congruence means that when you tell people how much you're worth, you are confident and certain, and you communicate that confidence and certainty to others. If you doubt your own value, your prospect will know it... they will feel it, even if they can't articulate why. While one person may be able to congruently ask for $1,500 per session, another may only feel confident asking for $150.

The good news is, in learning NLP, you will learn tools to eliminate your limiting beliefs and conflicts around money, abundance, and wealth! I used to be riddled with limiting beliefs and values conflicts that made making money a struggle. When I learned NLP, I did the work using NLP tools on myself and eliminated them all, and now I've made nearly $10,000,000 just by helping thousands of people to transform their destinies with NLP. And I grew up poor!

The second aspect is, what can you receive. This has more to do with your potential clients than you. For example, I know one NLP Practitioner who claims to charge $25,000 for a single session of NLP... but I doubt he has ever had any takers at that price. A person could, theoretically, ask for any price. But that doesn't mean people will pay it. So that leads us to the next question...

Who is Your Prospect and What is their Financial Ability?

One of the most important tasks in marketing is deciding who you want to serve. What we find is that people who try to sell to "everyone" generally are not as successful as those who pick a particular type of client to serve. So who is it you want to help and what problems do you want to solve for them?

  • Business owners?
  • Single moms of teenaged kids?
  • Recovering addicts?
  • CEOs and other high-level executives of corporations?
  • Actors and actresses?
  • Real estate agents?
  • People with specific fears like shyness or fear of flying?

These are all niches that NLP Practitioners I have known have specialized in. Obviously, some of these prospects will be willing to pay more than others, based on their financial means as well as their desire to get the results.

What Level of Training Do You Have?

In general, NLP Practitioners can charge more than just coaches or hypnotherapists (two related fields), Master Practitioners can charge more than NLP Practitioners, and NLP Trainers can charge more than all of them. The more training you have, the more ability you have to help others, and the more people will be willing to pay for that help. So, the only real limit is how far you're willing to go!

What is Your Experience with Sales and/or Marketing if Running Your Own Practice?

Unfortunately, this is something that most NLP institutes don't teach (as far as they're concerned, it's not NLP, so they don't "go there"). This is a dilemma for many graduates of NLP trainings who find themselves asking the question, "now what?"

Obviously, the more you know about ethical sales and marketing, the better you will do in your practice-based business.

The good news is, at Transform Destiny, we do cover sales and marketing. Our NLP trainings come with additional courses such as Mastering Sales with NLP (this will make you a sales PRO, using an ethical approach to sales), The Irresistible Elevator Pitch Formula (this will teach you how to get anyone interested in your services in three minutes or less), Marketing Your Way to Success (a marketing primer, perfect to get you started), and two Facebook Ads trainings for when you're ready to scale your practice.

How Many Clients Do You Want to Take?

Some people want to do their work full-time like a job, while others want to have a lifestyle business. My wife Kayla and I traveled the world full-time as digital nomads for nearly five years while running our coaching practice and training company. We worked a few hours per day and enjoyed living in 52 cities around the world, like Paris, London, Amsterdam, Chang Mai, Sydney, Buenos Aires, New York, Berlin, Rome, and so many more!

The beauty is, most sessions can take place virtually over Zoom or Skype, so you truly can be location-independent. So you can take as many clients as you want from anywhere. Want to make more money? Just take more clients.

Free Bonus Video Training

The NLP Success Formula

On this training I will teach you how to get NLP certified, five pitfalls to avoid in the field of NLP, five ways to find paying clients, and five ways to market yourself.

Watch for Free Here

What is Your Desired Income?

Everyone should have goals. In our NLP Practitioner Training, we teach a set of techniques called TIME Techniques (not every institute teaches this), and part of TIME Techniques is programming your subconscious mind for future success. Decide what income you want, then turn it over to your all-powerful subconscious mind and take inspired action.

So, How Much Should I Charge for NLP Sessions?

While there are a lot of variables (and this is definitely not a promise of income), a common comparison as a benchmark is that most new NLP Practitioners charge about double what a massage therapist charges in their local area. This varies from place to place. In many places around the US, a one-hour massage is about $75. So simple math would tell you an NLP Practitioner charges around $150 /hr in that local area.

In a recent poll of practicing NLP Practitioners, Master Practitioners, and Trainers in our community of graduates, some of the  responses to "what do you charge" were:

  • Starlet: $120 /hr
  • Jeff: $150 /hr
  • Rich: $125 /hr, $600 for a Breakthrough Session (a Master Practitioner-level session)
  • Mark: $150 /hr, and $595 for a quit smoking program with a lifetime guarantee
  • Jeff: $150 /hr
  • Matt: $150 /hr
  • Ashley: $150 deep-dive session, $1,500 for six-weeks of coaching, $300 for hypnosis
  • Maritsa: $300 - $600 /hr
  • Aimee: $225
  • Greg: $375
  • Brad: $2,000 for three month program
  • Gabe: $500 per session, $1,500 for a monthly membership (four sessions per month)
  • Bishop: $150 - $200
  • Leslie: $100 /hr
  • Carole: $200 /hr
  • Jaunique: Per session $222
  • Tiffany: $500 per session, $2,000 for a four-week package

Are you active in your own practice? Comment below with the rates you charge or insights you have about charging your worth.

With the rates like these, it typically takes only 15 - 20 clients to pay back the entire tuition for the NLP Practitioner Training. And with payment plans we have available, you could possibly earn back your entire investment before the final payment is even due.

What's Next?

If you're interested in NLP certification, but don't know where to start or don't know what's next, I've got a bonus video training called The NLP Success Formula. In this training, I will teach you what it means to get NLP Certified and how to go about doing it, five "pitfalls" and "gotchas" to watch out for and avoid in the field of NLP, five ways to find paying clients, and five ways to market yourself as an NLP Practitioner.If you're interested in NLP certification, visit our NLP Practitioner Certification Training page.

Free Bonus Video Training

The NLP Success Formula

On this training I will teach you how to get NLP certified, five pitfalls to avoid in the field of NLP, five ways to find paying clients, and five ways to market yourself.

Watch for Free Here

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