Are you an “aware” person?
Most people think they’re pretty aware and observant, but the fact is, our conscious awareness is tiny compared to the subconscious mind.
I’ll give you an example…
Take a moment to look around your environment. As you do, I want you to notice everything brown in your environment. Just take inventory of everything brown in your environment. Take about 30 to 60 seconds to try this.
Great. Got it? Good. Now...Read the rest of this entry »
Your sales results depend largely on your ability to build personal and emotional value for your prospects.
I have made countless purchases based purely on emotional appeal, while very few of my purchases in life have been based wholly on logic. If you think about your past purchases, you’ll probably say the same.
Neuro-Linguistic Programming (NLP) is the study of influencing the subconscious mind through every-day conversation...Read the rest of this entry »
Go to any sales training (I've been through a ton of them) and you will be inundated with the same old stuff.
The Ben Franklin close, the sharp angle close, the take-away, distraction techniques...
A lot of that stuff worked well in the 70s, 80s, and even the 90s, but today's audiences are more sophisticated, more cynical and less trusting today than ever before.
So how do we get through to people whose shields are always "up"?Read the rest of this entry »
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