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Are you an “aware” person?
Most people think they’re pretty aware and observant, but the fact is, our conscious awareness is tiny compared to the subconscious mind.
I’ll give you an example…
Take a moment to look around your environment. As you do, I want you to notice everything brown in your environment. Just take inventory of everything brown in your environment. Take about 30 to 60 seconds to try this.
Great. Got it? Good. Now...
... without looking around, what is the number of blue things in your environment?
I’ll bet you can’t come even close. That’s because your conscious mind only makes up 0.006% of your mind and can only become aware of what you focus on.
Your subconscious mind, on the other hand, makes up 99.994% of your mind and is constantly absorbing over 2,000,000 bits per second of information from your environment — including so many things you couldn’t possibly be aware of.
The greatest marketers in the world are aware of this and use it masterfully to sell to you.
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They even leverage things like font, color, shapes, and more to convey ideas to your subconscious mind. Apple once used IBM’s trademark font in one of their ads to subconsciously attack IBM without saying a word about them.
In the following video, British entertainer Derren Brown shows the power of the subconscious mind to pick up suggestions.
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To learn more about how to use subconscious influence and persuasion, be sure to check out my free Ethical Influence and Persuasion videos.
Michael is a best-selling author, business coach, success coach, and international speaker with impressive credentials and experience.
He has helped nearly 200,000 people around the world learn to use the power of the mind to turn off the "autopilot," take hold of the controls, and create the life of their dreams.
Michael started Transform Destiny in the year 2000 with a deep passion for helping people transform their individual destinies, after transitioning from an unsatisfying field in computer programming.
Now, he heads Transform Destiny, the top NLP, hypnotherapy, and coaching training company in the world, and our trainers teach these valuable skills all over The United States of America, as well as other countries.
You can read more about Michael on his bio page.
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