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Your sales results depend largely on your ability to build personal and emotional value for your prospects.
I have made countless purchases based purely on emotional appeal, while very few of my purchases in life have been based wholly on logic. If you think about your past purchases, you’ll probably say the same.
Neuro-Linguistic Programming (NLP) is the study of influencing the subconscious mind through every-day conversation...
As an NLP trainer, people always ask me, “How can I make money with NLP?”
I remember starting out in this field. As an owner of my own software company, I was already versed in business and marketing, so I was able to break six-figures my first year in NLP. One of the biggest ways I help struggling NLP Practitioners, NLP Master Practitioners and NLP Trainers these days is by teaching them business skills to help them thrive with their NLP skills...
Go to any sales training (I've been through a ton of them) and you will be inundated with the same old stuff.
The Ben Franklin close, the sharp angle close, the take-away, distraction techniques...
A lot of that stuff worked well in the 70s, 80s, and even the 90s, but today's audiences are more sophisticated, more cynical and less trusting today than ever before.
So how do we get through to people whose shields are always "up"?
One day, a man decides that he wants to be wealthy, important, successful.
So he goes down to the river and decides he’s going to dig for treasure. He’s looking for buried cash.
He digs and digs for hours on end, but finds nothing but rocks.
He digs through the morning and beyond lunch, completely forgetting to eat. He digs through the afternoon and into the evening, frustrated that all he keeps finding are rocks, and tossing them aside.
You will never be more ready to achieve your dreams than right now, because your most important resource is time. It’s the only thing you cannot get back.
Get out of your comfort zone and believe in yourself as much as I do. All it takes is a decision and for you to take action right now.
Some people have been asking me to post some of my quotes in one place. Here you go:
“Think of all the things you want in life. All of your hopes, dreams and desires. They are the cost of not stepping out of your comfort zone and not taking action.”
“Transformation begins not by waiting for the right circumstances, but my making commitments that create the right circumstances, right now.”
“Ships have heavy anchors that keep them stuck in one place. You have an anchor, too… it’s your index finger. And as long as it is pointing at someone else, you’re stuck. Want to raise your anchor? Learn to be at Cause for everything in your own personal reality. Then you can sail anywhere.”
“The worst things in life are not those things that happen to you, but rather the things you never do. Excuse is the monster in Opportunity’s closet.”
People are so naturally drawn to music.
Think of a song that brings up deep feelings and ask yourself, why does it do that?
Is it the individual notes played one after another in sequence? Probably not.
Is it the rhythm or the baseline? That can get you grooving, but that’s probably not it.
Is it the words themselves? Maybe, but I think it goes beyond that.
It’s something about the words that makes them so special.
They’re so hypnotic.
I found a few of these lyrics from popular songs that come right out of the Erickson handbook for ambiguity, presuppositions and Milton Model patterns.
When the topic of social networking comes up, I sometimes see people turn up their nose and say things like, “I would never use social networking sites, because I only like real connections.”
Part of me wants to ask, “Oh? So you don’t use telephones either? Or email? Or even hand-written letters??” None of those are “real” connections. But, they do have a point...
Transformation begins not by waiting for the right circumstances, but by making commitments that create the right circumstances, right now.
We rarely have the money until we create a commitment to use it.
We never have the time, until we truly commit to doing that which we want.
Life does not reward the uncommitted. Until you commit, everything will stand in your way.
Having been a business owner and marketer for seventeen years (as of 2011), and training people to start their own businesses for over six years now, I’m often asked how to turn a business around fast to make money.
Entrepreneurs today think they’re are facing a difficult economy. “Nobody’s buying,” is a phrase I hear a lot these days.
My usually reply is, “Really? I hadn’t noticed.”
The fact is, if…
… then you’re more than likely to do well, regardless of the state of the economy.
The problem is simple. If you’re not making money today, it’s likely that…
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