When you talk to potential clients, do you find that it’s an uphill battle to convince them that YOU can help them change their lives these days?
We still get a landslide of calls each month from people willing to pay me three to four times the amount that other practitioners and coaches charge in my area.
I don’t say this to impress you, but to impress upon you the fact that YOU can also have prospects practically hunting you down and begging you to take them as clients.
Just imagine your phone ringing off the hook. On the other end of the line are rabid prospects hunting down any morsel of change they can scavenge.
By the time you finish this article, you’ll know what steps to take to run your own successful practice...
1. Pick a Niche and Dominate It
Trying to sell to “everybody” is a losing proposition. Sure, large companies like Pepsi and Google can afford to market to everyone, but unless you have a spare billion hiding in your sock drawer, you had better start smaller.
Successful marketers know that the best way to build a business is to have one message and to say it well. You must speak the language of your potential client and inspire them to buy.
Pick a niche that resonates with you. What is your passion? What excites you? That may answer the question of what niche to target.
Once you have a niche, find out what they know, what they love and what they crave, and the speak to it.
2. Become Part of the Niche Community
Marketing and business have changed immensely in the last decade.
It’s no longer just about bottom-line, growth and profit. More than ever before, it’s about connection.
These days, people are hanging onto their money more than ever. They’re simply not willing to give it away to strangers.
We consumers have been burned by strangers running anonymous, faceless corporations with mediocre products and services, too often.
To truly succeed in business today, you have to connect with people.
This means, participate in the niche. Become a part of the community.
Before the Internet, this took a lot of work, going to chambers of commerce, networking events, charity events and more.
Now, thanks to the internet, you can speak to multiple communities in a niche without ever leaving the comfort of your office chair.
Join niche-related bulletin boards, chat rooms and groups. Add people in your niche to your friends lists on your favorite social media sites. Attend local meetup groups and more.
The more you’re seen, the less of a stranger you become.
3. Give More Than You Sell
Surprise! The Internet has changed everything.
People are bombarded with so much free information, they often don’t know why they should pay for anything. People can now go on sites like fiverr.com and get hypnosis, coaching or advice “sessions” for just five bucks, so why pay hundreds?
The good news for you (and me) is that most of that stuff is total junk.
To really rise to the top in today’s business world, you must give. When your niche sees you giving things of high value, they will flock to your offerings over and over again.
The trick is to give without a catch. That’s right, give with no expectation of return. People these days can smell manipulation like a shark smells blood in the water.
The more you give, the more you’re known. The more you’re known, the more you’re trusted and people will be drawn to you.
4. Become a Celebrity
With all this recognition and trust comes an opportunity to take it to the next level.
Joe Vitale (The Secret, Attractor Factor, The Key, Buying Tranes, etc) created his success by embracing the idea of celebrity status. Many people now buy his products, simply because they’re from Joe.
Celebrities are people who are known and celebrated for their successes and contributions, and it’s easier to build celebrity status now than ever.
Start a blog, write a newsletter, build an active group or even a great Twitter feed. Record a regular podcast or vodcast, begin a review site, or collaborate on an independent movie. Write a magazine article, or write a book.
Even better, get a professional photo and video shoot to create the image that you are celebrity-worthy, attracting all kinds of other celebrity opportunities.
These are just some of the things you can do right now that will begin to build your status as a trustworthy, niche-worthy name.
5. Learn Basic Marketing and Business Skills
Finally, embrace the idea of marketing.
Many small business owners I know report that they “hate” marketing. If you hate marketing, then you hate business, because all business is marketing.
If you’re truly committed to making your business successful, then you must be committed to learning marketing.
While it may seem like a daunting task, you actually can learn these tools easily and effortlessly, in the right environment.
In my Successful Practice Secrets coaching program, I’ll take you step by step through everything you need to know to be successful as an NLP Practitioner or Master Practitioner, hypnotherapist, coach, health practitioner, and/or public speaker.
You’ll learn marketing, sales, and tips for total success.
Visit the Successful Practice Secrets website right now to discover more and to enroll.
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