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Posts Tagged ‘public speaking’

Five Tips to Attract New Clients Like Moths to a Flame

Tuesday, October 5th, 2010

When you talk to potential clients, do you find that it’s an uphill battle to convince them that YOU can help them change their lives these days?

Even though I don’t advertise (and haven’t for years), I still get a landslide of calls each month from people willing to pay me three- to four times the amount that other practitioners and coaches charge in my area.

I don’t say this to impress you, but to impress upon you the fact that YOU can also have prospects practically hunting you down and begging you to take them as clients.

Just imagine your phone ringing off the hook. On the other end of the line are rabid prospects hunting down any morsel of change they can scavenge.

By the time you finish this article, you’ll know what steps to take to run your own successful practice.

Five Red-Hot Tips to Attract New Clients

1. Pick a Niche and Dominate It
Trying to sell to “everybody” is a losing proposition. Sure, large companies like Pepsi and Google can afford to market to everyone, but unless you have a spare billion hiding in your sock drawer, you had better start smaller.

Successful marketers know that the best way to build a business is to have one message and to say it well. You must speak the language of your potential client and inspire them to buy.

Pick a niche that resonates with you. What is your passion? What excites you? That may answer the question of what niche to target.

Once you have a niche, find out what they know, what they love and what they crave, and the speak to it.

2. Become Part of the Niche Community
Marketing and business have changed immensely in the last decade.

It’s no longer just about bottom-line, growth and profit. More than ever before, it’s about connection.

These days, people are hanging onto their money more than ever. They’re simply not willing to give it away to strangers.

We consumers have been burned by strangers running anonymous, faceless corporations with mediocre products and services, too often.

To truly succeed in business today, you have to connect with people.

This means, participate in the niche. Become a part of the community.

Before the Internet, this took a lot of work, going to chambers of commerce, networking events, charity events and more.

Now, thanks to the internet, you can speak to multiple communities in a niche without ever leaving the comfort of your office chair.

Join niche-related bulletin boards, chat rooms and groups. Add people in your niche to your friends lists on your favorite social media sites. Attend local meetup groups and more.

The more you’re seen, the less of a stranger you become.

3. Give More Than You Sell
Surprise! The Internet has changed everything.

People are bombarded with so much free information, they often don’t know why they should pay for anything. People can now go on sites like fiverr.com and get hypnosis, coaching or advice “sessions” for just five bucks, so why pay hundreds?

The good news for you (and me) is that most of that stuff is total junk.

To really rise to the top in today’s business world, you must give. When your niche sees you giving things of high value, they will flock to your offerings over and over again.

The trick is to give without a catch. That’s right, give with no expectation of return. People these days can smell manipulation like a shark smells blood in the water.

The more you give, the more you’re known. The more you’re known, the more you’re trusted and people will be drawn to you.

4. Become a Celebrity
With all this recognition and trust comes an opportunity to take it to the next level.

Joe Vitale (The Secret, Attractor Factor, The Key, Buying Tranes, etc) created his success by embracing the idea of celebrity status. Many people now buy his products, simply because they’re from Joe.

Celebrities are people who are known and celebrated for their successes and contributions, and it’s easier to build celebrity status now than ever.

Start a blog, write a newsletter, build an active group or even a great Twitter feed. Record a regular podcast or vodcast, begin a review site, or collaborate on an independent movie. Write a magazine article, or write a book.

Even better, get a professional photo and video shoot to create the image that you are celebrity-worthy, attracting all kinds of other celebrity opportunities.

These are just some of the things you can do right now that will begin to build your status as a trustworthy, niche-worthy name.

5. Learn Basic Marketing and Business Skills
Finally, embrace the idea of marketing.

Many small business owners I know report that they “hate” marketing. If you hate marketing, then you hate business, because all business is marketing.

If you’re truly committed to making your business successful, then you must be committed to learning marketing.

While it may seem like a daunting task, you actually can learn these tools easily and effortlessly, in the right environment.

In my Inner Circle coaching program, I’ll take you step by step through everything you need to know to be successful as a therapist, coach and/or public speaker.

You’ll learn marketing, sales, tips for total success, how to make a website, how to write a book and more.

Visit www.transformdestiny.com/inner-circle.asp right now to discover more and to enroll.

Believing all the best for you,
Michael

Who will win this weekend? Tough choice.

Monday, January 26th, 2009

What are you going to choose to do this weekend?

No matter what is on TV, you can always TiVo it and choose to change your life for the better.

The real question is, which life-changing skill do you learn this weekend?

On the one hand, you can completely eliminate stage fright, become a powerful public speaker, and learn to use subtle group hypnosis patterns like our new President.

On the other hand, you can learn how to hypnotize people (including yourself) one-on-one and become certified as a Clinical Hypnotherapist in just one weekend.

Tough choice!

Forget the super bowl and create your Super Life, beginning this weekend with Presenting with Passion or Learn Hypnosis… Live, both in Fountain Valley, CA.

Classes run 6 pm – 10 pm on Friday, and 9am – 6pm on Saturday and Sunday.

We’ve extended the special Early-Bird special rate of $197 through Wednesday. Don’t wait, enroll now and then enroll some friends for the most amazing weekend.

Click the following links for more information and instructions on how you can enroll right now before these events are sold out.

Presenting with Passion
Eliminate stage fright once and for all and learn to be an amazing presenter.
Public speaking workshop

Learn Hypnosis… Now!
Learn to hypnotize yourself and others and become certified in one weekend.
Live hypnosis training

To your success,
-Michael

PS – When you look back on your life at the beginning of 2010, you want to be able to say that you did something different to make your life incredible, not that you watched another football game. Take charge, change your life, enroll now.

Presenting with Passion
www.transformdestiny.com/psw

Learn Hypnosis… Live!
www.transformdestiny.com/lhl

Overcoming fear of public speaking

Saturday, January 10th, 2009

Fear of public speaking is listed as the number one fear in the US, and number three in the UK.

In most studies, people are more afraid of public speaking than death.

Imagine that.

Or, if you’re one of the majority of people who list it there, you don’t have to imagine it.

You live it.

Most people don’t know this about me, but until my late 20s, I was incredibly shy.

I was very social with people I knew, but I had a crippling shyness that kept me from meeting new people, advancing in my careers and, though I could always sing on stage easily, from public speaking.

That changed when I let it go with a 15 minute NLP technique, but even with the shyness gone, I still had a hard time composing myself on stage.

All of that melted away when I took Trainer’s Training.  Essentially, Trainer’s Training turns you into a confidence machine, so that any time you need to present in front of people, it becomes easy and effortless.  Plus, you learn things like group rapport, the Charisma Pattern, the Vulnerability Pattern, and how to put massive numbers of people into trance, and more.  Plus, you become certified to teach NLP, Hypnosis and TIME Techniques to others.

But all of that doesn’t help you unless you sign up right now.  And that’s a $6500 course!

So, I’m going to give you a few pointers to help you eliminate stage fright on your own.

  1. Turn that Frown Upside Down
    Or rather, turn that fear on it’s ear.  We’re going to turn that fear or nervousness into excitement.

    Emotions are simply energy in motion.  They don’t stay still, otherwise we wouldn’t feel them.  So, the next time you’re feeling fear or nervousness, notice where it starts and where it goes.  You’ll find that it starts in some location of the body, moves through to another, and then seems to exit your body and loops back.  Is it spinning front-to-back, or side-to-side?  Is it moving clockwise or counter clockwise.  Notice the movement and close your eyes.  Now visualize it.  Look at what color it is.

    Good, move it outside of your body and begin to slow it down until it stops and reverses, spinning in the opposite direction.  As it begins spinning, notice it change to another color, like blue.  Now put it back into your body and spin it faster and faster and faster.  Notice how much better this emotion feels as excitement!

  2. Focus Outside – Not Inside
    One of the reasons people become nervous during public speaking is that they’re focusing too much on their internal world.  When you shift your focus to the outside world and connect with your audience, the anxiety, fear, nervousness and stress of public speaking simply fall away.
  3. Develop a powerful anchor
    Once you’re up on stage, it’s too hard to think of things like spinning the emotion, consciously.  You need the powerful, confident feeling to come up automatically.  This is where anchors come in handy.

    Anchoring is a technique you can learn in Neuro-Linguistic Programming trainings that is borrowed from Ivan Pavlov.  Remember learning about him?  He’s the guy in 1904 who found out that you can make a dog salivate with a tuning fork just by ringing the tuning fork over and over again when the dog is salivating for food.  The repetition causes a neurological connection between the stimulus and the response.

    Thankfully, humans are able to set up these anchors much faster than the dogs (and we don’t drool as much!)

    When you think about creating an anchor for stage presence, decide on what positive states you’d like to be able to recall instantly, such as confidence, power, charismatic and happy.  Then you can anchor each positive state in the same place, and with a single touch, it’s like flipping a switch.  All of those feelings come back at once.

Stage fright is a fear that grips many, but that can actually be overcome easily with a few NLP techniques.

If you’re not totally familiar with these techniques, or if you would like to take the fastest road possible to eliminating stage fright, then come to our Presenting with Passion weekend workshop.

In this transformational event, you’ll:

  • Eliminate stage fright once and for all, and practically overnight!
  • Create a powerful anchor called the Presenter’s State, so that anytime you get up in front of a group, you are automatically energized, confident and ready to speak.
  • Feel confident in front of groups of any size
  • Create deep rapport with audiences at an unconscious level
  • Present charismatically using the the nlp model of charisma
  • Deliver your presentation so that people listen by using the four styles of human learning in a specific order. This is a key element to powerful presentations that most speakers bureaus and pratice groups have never even heard of!
  • Be powerfully influential and persuasive with language patterns used by hypnotists, marketers and politicians to engage and enthrall large groups of people.

The next Presenting with Passion public speaking workshop at the time of this writing is coming up on January 30 – February 1 in Orange County, CA.

This workshop is normally $400, but we have a New Year special price of just $177 if you enroll by January 14th.

Click here to enroll and eliminate stage fright.