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Archive for the ‘NLP’ Category

My Top Ten Solid Gold Tips for Making Money in Your Own NLP or Coaching Practice

Wednesday, March 30th, 2011

The biggest thing I’m asked after people graduate an NLP or coaching classes is, “Now what?”

Just yesterday, in our new facebook group for Transform Destiny Grads, one person posted, “How do I get my first paying client?”

Easier said than done!  I’ve been in business 16 years now, and I’m still learning marketing, because the market always changes.

Learning the tools of the trade only gets you so far.  Without “butts in the seat,” there’s no money to be made.  You HAVE to learn to move people to action and sign up regardless of their excuses.

Here are my top ten Solid Gold tips for getting clients that will PAY you, REFER to you, and LOVE you:

1. People no longer want to spend money with strangers or faceless corporations.
You must CONNECT with people before they’ll even look at your product or service.

2. Give more than you sell.
With so many products and services inundating people (30,000 ads per day!) you really must give to get attention.

3. Give without expectation.
When you do give, don’t do it in exchange for contact info or the promise of reciprocation. Just give and enjoy the giving. The difference will be clear.

4. Charge what you can congruently ask for AND receive.
If you’re not confident asking for the price you’re charging, either get confident or lower the price. People will feel the energy of it.

5. Be confident in something.
If can’t be confident in yourself yet, be confident in the techniques you’re using. If you’re not confident in yourself, nobody else will be either.

6. Be an example of excellence, both in and out of your office.
People will want what you’ve got.

7. Walk your talk.
Use your tools on you first. If you’re not well, how can you help others be?

8. Be passionate.
Your energy will infect the client.

9. Learn marketing.
Even if you “hate” marketing, suck it up and learn. ALL business is marketing — it doesn’t matter what you’re selling.

10. Dedicate yourself to continual learning.
The market, and business, change at a fast pace. Be willing to learn all the time.

One of the best ways to learn how to market yourself without having to make all the mistakes I did, is to join my coaching program, Michael’s Inner Circle

I will teach you EVERYTHING I know about running a practice, including:

  • All the Marketing
  • How to Advertise
  • Having an Impeccable Success Rate
  • Getting Referrals from Doctors
  • How to Write and Publish a Book
  • The Right Beliefs, Attitudes and Behaviors

Not only that, but you’ll also get:

  • High-Quality Scripts INCLUDED!
  • Professional Website Builder INCLUDED!
  • Presentation Scripts for Selling to Groups INCLUDED!
  • Marketing Yourself to Success Home Study Program INCLUDED!
  • Facebook Ads Academy Home Study Course INCLUDED!

Read more and enroll here:


My Daily LoA Tip: There’s No Such Thing as Failure

Tuesday, November 2nd, 2010

Turn each “failure” into a lesson and you grow. That means, if you have an open mind and continue to learn, there’s no such thing as failure.

In my NLP trainings, I teach the NLP presupposition of, “There’s no such thing as failure – there’s only feedback.”

Take Thomas Edison, for example. It took him over 700 tries to create his first lightbulb. If he had been swayed by the first “failure,” (or even the 10th, 20th, 200th, 0r 699th), our world would be radically different.

The fact is, Edison learned from each attempt. With each try, he learned something more about the notion of a lightbulb and kept integrating those learnings into his next attempt.

When you choose to turn everything into growth, that means everything you do is a success, regardless of the outcome.

To your success,
-Michael Stevenson

– Posted using BlogPress from my iPad

Location:Transform Destiny, Tustin, CA

Five Tips to Attract New Clients Like Moths to a Flame

Tuesday, October 5th, 2010

When you talk to potential clients, do you find that it’s an uphill battle to convince them that YOU can help them change their lives these days?

Even though I don’t advertise (and haven’t for years), I still get a landslide of calls each month from people willing to pay me three- to four times the amount that other practitioners and coaches charge in my area.

I don’t say this to impress you, but to impress upon you the fact that YOU can also have prospects practically hunting you down and begging you to take them as clients.

Just imagine your phone ringing off the hook. On the other end of the line are rabid prospects hunting down any morsel of change they can scavenge.

By the time you finish this article, you’ll know what steps to take to run your own successful practice.

Five Red-Hot Tips to Attract New Clients

1. Pick a Niche and Dominate It
Trying to sell to “everybody” is a losing proposition. Sure, large companies like Pepsi and Google can afford to market to everyone, but unless you have a spare billion hiding in your sock drawer, you had better start smaller.

Successful marketers know that the best way to build a business is to have one message and to say it well. You must speak the language of your potential client and inspire them to buy.

Pick a niche that resonates with you. What is your passion? What excites you? That may answer the question of what niche to target.

Once you have a niche, find out what they know, what they love and what they crave, and the speak to it.

2. Become Part of the Niche Community
Marketing and business have changed immensely in the last decade.

It’s no longer just about bottom-line, growth and profit. More than ever before, it’s about connection.

These days, people are hanging onto their money more than ever. They’re simply not willing to give it away to strangers.

We consumers have been burned by strangers running anonymous, faceless corporations with mediocre products and services, too often.

To truly succeed in business today, you have to connect with people.

This means, participate in the niche. Become a part of the community.

Before the Internet, this took a lot of work, going to chambers of commerce, networking events, charity events and more.

Now, thanks to the internet, you can speak to multiple communities in a niche without ever leaving the comfort of your office chair.

Join niche-related bulletin boards, chat rooms and groups. Add people in your niche to your friends lists on your favorite social media sites. Attend local meetup groups and more.

The more you’re seen, the less of a stranger you become.

3. Give More Than You Sell
Surprise! The Internet has changed everything.

People are bombarded with so much free information, they often don’t know why they should pay for anything. People can now go on sites like and get hypnosis, coaching or advice “sessions” for just five bucks, so why pay hundreds?

The good news for you (and me) is that most of that stuff is total junk.

To really rise to the top in today’s business world, you must give. When your niche sees you giving things of high value, they will flock to your offerings over and over again.

The trick is to give without a catch. That’s right, give with no expectation of return. People these days can smell manipulation like a shark smells blood in the water.

The more you give, the more you’re known. The more you’re known, the more you’re trusted and people will be drawn to you.

4. Become a Celebrity
With all this recognition and trust comes an opportunity to take it to the next level.

Joe Vitale (The Secret, Attractor Factor, The Key, Buying Tranes, etc) created his success by embracing the idea of celebrity status. Many people now buy his products, simply because they’re from Joe.

Celebrities are people who are known and celebrated for their successes and contributions, and it’s easier to build celebrity status now than ever.

Start a blog, write a newsletter, build an active group or even a great Twitter feed. Record a regular podcast or vodcast, begin a review site, or collaborate on an independent movie. Write a magazine article, or write a book.

Even better, get a professional photo and video shoot to create the image that you are celebrity-worthy, attracting all kinds of other celebrity opportunities.

These are just some of the things you can do right now that will begin to build your status as a trustworthy, niche-worthy name.

5. Learn Basic Marketing and Business Skills
Finally, embrace the idea of marketing.

Many small business owners I know report that they “hate” marketing. If you hate marketing, then you hate business, because all business is marketing.

If you’re truly committed to making your business successful, then you must be committed to learning marketing.

While it may seem like a daunting task, you actually can learn these tools easily and effortlessly, in the right environment.

In my Inner Circle coaching program, I’ll take you step by step through everything you need to know to be successful as a therapist, coach and/or public speaker.

You’ll learn marketing, sales, tips for total success, how to make a website, how to write a book and more.

Visit right now to discover more and to enroll.

Believing all the best for you,

Learn to help kids and adults with learning disabilities

Thursday, July 29th, 2010

If you have a child with learning disability, such as ADD/ADHD, dyslexia, autism, aspergers, sensory integration disorder or others, OR if you’re just passionate about helping these kids, there’s good news!

Gerald Hughes is once again holding his Neuro-Linguistic Learning Specialist training where you’ll learn specific tools to help these kids to not just get by, but to excel at school and at home.

I took this training myself last year, and it is phenomenal. Gerald is one of the most passionate, caring trainers around. I highly suggest this training.

Click here to read more about the Neuro-Linguistic Learning Specialist training.

Breakthrough with Tony Robbins

Monday, July 26th, 2010

Good news, everybody!  Tony Robbins’ new show, Breakthrough with Tony Robbins starts tomorrow night (Tuesday, July 27, 2010) at 8pm on NBC.

Breakthrough with Tony Robbins will document Anthony Robbins working with clients in private practice.

Tony uses Neuro-Linguisic Programming or NLP (which he sometimes refers to by his own trade name, Neuro-Associative Conditioning) to help people change their lives.

If you want to learn how to change people’s lives using NLP — the same tools Tony uses in Breakthrough with Tony Robbins — check out our NLP Practitioner Training where you’ll learn the same tools as Tony Robbins.

Check out Breakthrough with Tony Robbins on NBC on Tuesday at 8pm.

The Design of your Ideal Life

Wednesday, March 17th, 2010

Think of all of those goals and dreams you have.

Think of the love, happiness, prosperity, wealth, relationships and more that you desire.

As you think of everything you want in your life, realize that THOSE THINGS are the cost of NOT stepping out of your comfort zone.

Life is not truly lived by playing it safe.

You are the creator of your life. Take risks, take action and create your destiny, right… now!

The chance of a lifetime

Monday, January 25th, 2010

Can you believe it? Right now, just $200 down gets you into NLP Practitioner Training starting February 15th (or any other Practitioner event)!!

Learn NLP now and begin creating your life the way you want it, excuses be gone!!!

Click here to read more and enroll now before time runs out!

– Posted using BlogPress from my iPhone

Location:Springdale St,North Coast,United States

The Tiger Woods affairs – Could it have been avoided?

Wednesday, December 9th, 2009

Check out my new, free, mini eBook just released today:

Lost in the Woods: How Tiger Could Have Stayed a Champion

It’s free, so feel free to send a copy to anyone interested.  🙂

The business of changing lives

Friday, August 21st, 2009

Well, it has been five-and-a-half long, satisfying weeks.

Our once-per-year round of NLP trainings, starting with NLP Practitioner, then NLP Master Practitioner and finally NLP Trainer’s Training has come to a close.

After graduation and a few days off for relaxation and reflection, it’s time to get back to the work of spreading the message.

And it really is a simple message: We have the inner-mind tools to change people’s lives, and ANYONE can learn them.

You can learn them to eliminate all the negativity from your life and create happiness, health, wealth and abundance for yourself.

You can learn them to help your family – parents, siblings, kids, whomever – to change their lives for the better.

You can learn them to help others overcome all the obstacles that have ever held them back and charge hundreds of dollars per hour to do something truly amazing.

And you can learn to train others to do all of that and to create immense prosperity at the same time.

The problem with all the get rich quick scams, pyramid schemes and other “opportunities” that have traditionally been available, is the focus. It’s all about the money.

Don’t get me wrong, money is awesome. I love having it, and I love helping other people have it, too.

But money doesn’t make people happy. Study after study of lotto winners will show you that.

What makes you happy is having a purpose in life and working to fulfill it. And when you have that, and you live it with real passion, the money flows in easily and effortlessly.

We’ve got a great new bunch of trainers this year who have adopted my mission to change the world, one person at a time. I want to congratulate them all on an amazing Trainer’s Training. Here’s what some of them said about the event:

“Truly the most intense growth experience I have ever had! I cannot recommend it enough.” -Ryan Camana

“This has been amazing. I feel completely transformed in regards to speaking in front of people.” -Chris Crockett

“I pretty much love Transform Destiny! Michael comes from a place of genuine, positive intention and is committed to his students excellence.” -Ami Izzo

“I entered as a timid, nervous young man, not knowing how to express myself in front of a crowd. I left as a confident, congruent young man with a burning passion to go out and connect with people, spreading the message of love and oneness that will ripple out, creating an unstoppable positive change.” -Chris Rodriguez

“Trainer’s Training has been the best training I’ve had and I commend Michael for his expertise, practicality and care. If you want to transform your speaking and presentation skills to the next level, invest in yourself and attend Transform Destiny’s Trainer’s Training” -Cesar Vargas

“Thank you for taking me to the next level. I look forward to going out and sharing NLP with as many people as possible. I now know that my message will be well received by everyone, thank to this training. Speaking and presenting are now in my future timeline.” -Alisha Camana

“Thank you Michael for an awesome training, for ensuring a supportive and conducive learning environment. Thanks to you, Eugene and Andrew for the quality feedback that caused me to break the boundaries of my comfort zone. :-)” -Alicia C.

It didn’t take them a lifetime of learning to achieve this. It didn’t even take years of schooling, because as we evolve and learn more about the human mind, what we find is that tools can be (and have) developed and discovered to make change easy.

If this notion of changing the world from the inside-out appeals to you, you don’t have to take a big leap and sign up for all our trainings at once (even though you’ll get massive discounts if you do just that!).

If you want, you can dip your toe in and try it out. We have several introductory trainings both live and online. Even if you just want to improve your own life, you should definitely check them all out.

Here is some of what we offer that is guaranteed to change your life for the better:

Online Trainings:

Live Trainings
New event dates coming soon!

My mission is to impact the lives of as many people as I can while I’m here, sending a ripple of change around the world. If you feel like your purpose or mission is to change the world in some way too, come join me and find out exactly how possible that is.

To your success,

Listen to my talk show live on Thursday, May 7

Friday, May 1st, 2009

Join me, hypnotherapist, success coach and trainer Michael Stevenson, to learn more about hypnosis and success on on on Thursday, May 7 from 3:00 PM –  4:00 PM PDT.

Listen to the show and call in with a question to win a copy of my book, Learn Hypnosis… Now!, or a copy of my music CD, Hypnotic Trancescapes! Every caller whose question I answer wins!

The title of this show is, “Changing Your Thoughts for Automatic Success.”

Deep inside, you know that we are all unlimited and capable of anything. We are all born as whole individuals with no bad thoughts or limiting beliefs. We learn those on the path to growing up.

But we can unlearn those things that block us, as well, by changing our thoughts and focus. That’s the topic of this show, and I guarantee you’ll get some nuggets worth their weight in gold.

Make sure you get near a computer on May 7 at 3:00 PM and listen the to the show.

Call in at (347) 996-5046 during the show with your questions and/or comments to participate, or visit to participate via chat.

Listen to the show at

You can also go there right now and register for an email reminder of the show, or visit after the show to listen to it in the archives.