The World's Most Trusted NLP Institute

The moment of now is a gift… that’s why it’s called “the present”

June 15th, 2012

You will never be more ready to achieve your dreams than right now, because your most important resource is time. It’s the only thing you cannot get back.

Get out of your comfort zone and believe in yourself as much as I do. All it takes is a decision and for you to take action right now.

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My NLP, hypnosis and motivation quotes

November 6th, 2011

Some people have been asking me to post some of my quotes in one place.  Here you go:

“Think of all the things you want in life.  All of your hopes, dreams and desires.  They are the cost of not stepping out of your comfort zone and not taking action.”

“Transformation begins not by waiting for the right circumstances, but my making commitments that create the right circumstances, right now.”

“Ships have heavy anchors that keep them stuck in one place. You have an anchor, too… it’s your index finger. And as long as it is pointing at someone else, you’re stuck.  Want to raise your anchor? Learn to be at Cause for everything in your own personal reality. Then you can sail anywhere.”

“The worst things in life are not those things that happen to you, but rather the things you never do. Excuse is the monster in Opportunity’s closet.”

“You get what you focus on, so focus on what you want.” (Not my quote, but everyone asks for this one)

“At the end of the day… guess what? You’re short one more day. Better get off your butt and do something that counts while you’ve got the chance!”

“Your obstacles to happiness, success and prosperity are simply projections of the limits you believe yourself to have. Powerfully shift your beliefs and the doorways of success will open for you, no key needed.”

“The only limits you have are those you’ve decided to believe. Learn to control your beliefs, or they will control you.”

“Intention + potential x action = change”

“(Intention + potential x action) x repetition = success”

“Now is not the time to worry about details, to fret about what-ifs or to learn that ‘just one more thing.’ Now is the time for action.”

“Nothing is more important right now than gaining total control over your emotions, your decisions, and your beliefs. Life after that will never be the same again.”

I’m sure there are more than that.  When I think of more, I’ll update the blog.  🙂

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Are songwriters natural hypnotists?

October 18th, 2011

People are so naturally drawn to music.

Think of a song that brings up deep feelings and ask yourself, why does it do that?

Is it the individual notes played one after another in sequence? Probably not.

Is it the rhythm or the baseline? That can get you grooving, but that’s probably not it.

Is it the words themselves? Maybe, but I think it goes beyond that.

It’s something about the words that makes them so special.

They’re so hypnotic.

I found a few of these lyrics from popular songs that come right out of the Erickson handbook for ambiguity, presuppositions and Milton Model patterns.

If you’re not familiar with what these patterns are, be sure to join my free webinar, “EXPOSED: Conversational Covert Hypnosis,” Wednesday, October 16th at 6:00 PM Pacific time. Click here to register for free to be in the webinar. Did I mention it’s FREE?

Hypnotic Language in Music

“Baby Come Back.  Any kind of fool could see. There was something, in everything about you.” (by Player: Ambiguity, universal quantifiers)

“Every breath you take. Every move you make. Every bond you break, every step you take, I’ll be watching you.” (by The Police: Universal quantifiers)

“I’ve got to admit it’s getting better (Better).  A little better all the time.” (by The Beatles: Modal operator, comparative deletion, universal quantifier)

“Always something there to remind me.  I was born to love her, and I will never be free. She’ll always be a part of me.”  (by Naked Eyes: Universal quantifiers, unspecified verb)

“Jeremiah was a bullfrog.  Was a good friend of mine.  I never understood a single word he said, but I helped him drink his wine. zolpitem tartrate or ambien” (by Three Dog Night: Selectional restriction violation, lost performative, universal quantifier, nominalization)

“There is nothing to see here people keep moving on. Slowly their necks turn and then they’re gone. No one cares when the show is done” (by She Wants Revenge: Universal quantifier, lack of referential index, presuppositional adverb)

“I’ve done everything as you say. I’ve followed your rules without question. I thought it would help me see things clearly.” (by Hoobistank: Universal quantifier, nominalization, unspecified noun, presuppositional adjective)

These are just a few examples.

As you listen to your favorite songs and drop down into that nice, light, music trance, maybe your unconscious mind will allow you to hear these patterns that seem occur in all music.


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Social Networking is a means… Not the end

September 5th, 2011

20110905-123224.jpgWhen the topic of social networking comes up, I sometimes see people turn up their nose and say things like, “I would never use social networking sites, because I only like real connections.”

Part of me wants to ask, “Oh? So you don’t use telephones either? Or email? Or even hand-written letters??” None of those are “real” connections. But, they do have a point.

Too often, I see people confuse the “ends” and the “means” with social networking sites. Many people have, in some ways, become more disconnected the more connected they become.

Some people have asked me why I’m not “maxed out” on my friends after five years on facebook. Considering that I’ve spoken in front of thousands of people, and over 50,000 people have read my books, it should have hit 5,000 years ago, according to them.

The answer is, I’m selective. I currently have 55 friend recommendations and eight pending friend requests just from today. I will not accept any of them until I screen them to be sure I want to develop a relationship with them.

Connections on facebook are not relationships, just as an entry in your phone list is not a relationship. They are a tool. One possible mean to an end.

Many marketers tell me they don’t “waste their time” on social networks, because, “you can’t make money there.” That’s true for them because they put all their energy into selling, and not into cultivating relationships.

I have been slowly abandoning all other forms of advertising and marketing in favor of social media because, slowly but surely, it is becoming one of the most reliable and flexible means of creating relationships. And these days, people buy most from those they have a real relationship with.

Your number of connections, number of posts, edgerank and other silly metrics are not a definition of your true social relationships, and never will be.

Leverage the tool, but don’t rely on it to do the work for you. Spend some time developing real relationships — both online and off — by being interested in others, helping those who need it, and connecting and interacting with heart and you’ll find social networking helps to crete deep, meaningful relationships that can last a lifetime.

Please comment below on how you’re leveraging social networking in your life or business, and please share this with your friends using the buttons below.

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The raw truth about success and transformation

August 28th, 2011

Transformation begins not by waiting for the right circumstances, but by making commitments that create the right circumstances, right now.

We rarely have the money until we create a commitment to use it.

We never have the time, until we truly commit to doing that which we want.

Life does not reward the uncommitted. Until you commit, everything will stand in your way.

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A little blue pill for your marketing?

July 25th, 2011

Having been a business owner and marketer for seventeen years, and training people to start their own businesses for over six years now, I’m often asked how to turn a business around fast to make money.

Entrepreneurs today think they’re are facing a difficult economy. “Nobody’s buying,” is a phrase I hear a lot these days.

My usually reply is, “Really? I hadn’t noticed.”

The fact is, if…

  • You’re selling something of value
  • and, your prospective clients have a need for it
  • and, your price point is strategically positioned
  • AND, you’re really speaking to your prospects

… then you’re more than likely to do well, regardless of the state of the economy.

The problem is simple.  If you’re not making money today, it’s likely that…

Your Marketing is Impotent.

It’s limp.  It doesn’t stand out.  It’s underwhelming.  (And no, it’s not because the water’s cold.)

If you want your marketing to work, it needs to really speak to people.

The problem is, most business owners who are masquerading as marketers today think their audience is “everyone.”  This is, in my opinion, one of the top five marketing mistakes that will bankrupt them quickly.

If your market is “everyone,” your chances of crafting a message that touches them all, speaks to them all, and moves them all to action is virtually nil.  Even people who would have a legitimate need for your product or service won’t be interested, because the copy won’t be compelling, even to them!

Niche marketing is not about being a big fish in a small pond, as some “marketing trainers” like to teach you.  It’s about targeting a group so well that you know them inside and out.  You know what they value, what they believe, what their interests are, where they congregate, what they read, and you know how to speak to them in ways that compel them.

It’s far more profitable to have 20% of a niche because you knew what to say to them, than 0% of everyone.

The fact is, unless you’re willing to make a real statement and stick by it – even if others complain – you’re not likely to connect with anyone.

“The risk of insult is the price of clarity.” -Roy H. Williams

One of my NLP graduates made a brilliant business card that said he specialized in helping you, “Have better sex, quit smoking, lose weight, blah, blah, blah.”  Everybody talked about it and it really stood out.

The problem is, a few people complained and said that it might be offensive.  So he changed it to “More intimacy, blah, blah, blah.”  Now, it’s just a business card.  It goes where they all do – to the big circular business card heaven under the desk – without even a second glance.

Did the title of this article or the statement of impotence offend you, disturb you, shock or intrigue you?  GOOD.  That’s because I’m talking to you.  If I had just churned out another blog article on “Niche Marketing for Everyone,” you would have hit the back button in three seconds.

Your task after reading this article (should you choose to accept it) is to find a market you resonate with, craft a message that is undeniably you, and then deliver it congruently.  Grab people by the ears and make them listen.

Then, stand by it.  Defend it rigorously.  Even if some people complain.  It’s the only way you’ll be noticed among all the other impotent noise.

Please share and comment below and let me know what your little blue marketing pill is.

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Jessica Alba recommends hypnosis (Hypnobirthing) to expectant mothers

May 18th, 2011

Jessica Alba, actress of the Fantastic 4, has some advice for mothers-to-be.

The actress, now 30 and in her second pregnancy, recommends that expectant mothers turn to hypnosis to help them have a smooth, enjoyable pregnancy.

Hypnobirthing has been done for the last 150+ years, in one form or another.  And these days, you can easily find hypnobirthing practitioners an hypnobirthing classes in your area.

However, why only learn tiny tidbits that only apply to pregnancy?  Hypnosis is a powerful tool that allows your conscious (thinking) mind and your subconscious (feeling) mind to be aligned.

Hypnosis can be used for everything from hypnosis for weight loss, to improving memory, and from sales mastery to learning how to influence and persuade people with conversational hypnosis.

Perhaps the best way to start is to get my best-selling book, Learn Hypnosis… Now!.  It is by far the easiest way to learn to do hypnosis for yourself and for others, and you can get it at  Or, check 0ut my video home study course, Learn Hypnosis… At Home!.

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Do you Like me? How to get free tickets to my new event…

May 1st, 2011

Facebook has grounded me again. I’m locked in my profile room and not allowed to play with friends for four days. Because they are increasingly becoming hostile as my friend list grows, I’ve decided it’s time to play by the rules.

I’ve started my Michael Stevenson, Speaker and Coach page on facebook. This is where all of my inspirational posts, advice, tips, tricks, announcements and videos will be. My old Michael Stevenson personal profile will no longer have those things.

I want to stay connected with you and continue to provide you immense value, which I will do on my new fan page.

For the next week, I’m giving two fans each day a pair of tickets to my upcoming event, The Power to Create Your Life… Now! in Long Beach, London or Melbourne (or any other city we bring it to).

All you have to do to qualify is visit and click the Like button. 😉

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The Power to Create Your Life… Now!

April 26th, 2011

If you’ve been following Transform Destiny, then you know our new flagship event, The Power to Create Your Life… Now! is coming in June to the Long Beach Convention Center.

While we’ve been traditionally known for our NLP certification trainings, for our online hypnosis course, and even our free NLP home study course, this new NLP-based event is quite a bit different.

Instead of teaching you how to use NLP to help others, as we do in certification trainings, The Power to Create Your Life… Now! is about learning how to experience NLP in your own life, so you live each day on purpose, the way you want it, without compromise.

Current dates, as of the writing of this post:

  • June 10 – 12, Long Beach, CA
  • November 4 – 6, London, England
  • March 2 – 4, 2012, Melbourne, Victoria, Australia

Visit The Power to Create Your Life… Now! to read more about this incredible event that will empower you to create your life, guaranteed.

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What Meaning is This?

April 15th, 2011

Two people standing at the open door of a plane at 8,000 ft feel the same emotion.

One decides to call it fear, the other decides to call it excitement.

One takes a long ride back to the runway, full of regret. The other takes a quick leap and has the time of their life.

It’s totally up to you. What meaning are you choosing to attach to things in your life?

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