Understanding Motivation | NLP Blog from Transform Destiny
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Understanding Motivation

Posted: Monday, December 8th, 2008 : Read 1,501 Times : 339 words (~2 minute read)

Are you motivated?

Do you know what kind of motivation you have?

Most people don’t think about it, but there are actually different kinds of motivation – two, to be exact: “Toward” motivations and “Away” motivations.

The common analogy is “the Carrot vs the Stick.” While that’s a well known analogy, most people don’t realize that it does describe an actual personality trait. Nor do they take the time to figure out which one motivates the people they interact with.

These motivation styles are an example of another NLP Meta Program called Motivation Direction Filter (refer to my previous post on NLP Meta Programs if you haven’t read it yet for other metaprograms).

Motivation Direction Filter Meta Program

You can easily find out someone’s motivation direction by asking the following question:

“What do you want in a job/relationship/car/your life?”

Listen to the response. You’ll find that people will answer in one of the following ways:

Toward Motivation

A “toward” person is motivated toward what they want or like. They will be motivated by rewards, bonuses and achieving goals. They will want to know what benefits they will reap by getting the outcome. Motivate the toward person with a “carrot.” The “stick” will only offend them and make them angry.

Away Motivation

An “away” person is motivated away from what they don’t want or like. They will will do what it takes to avoid pain and/or suffering and are often highly motivated by their fears. Motivate the Away person with a “stick.” If you try to motivate them with a “carrot,” they simply won’t care.

Of course, things are rarely that black and white. There are varying shades of gray, even with the Motivation Direction Filter, so you may find people Toward With a Little Away, Away With a Little Toward or Both Toward and Away Equally.

In any case, this is one simple pattern that can greatly increase your persuasion skills.

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ABOUT MICHAEL STEVENSON MNLP, MHT, MTT

Michael is a best-selling author, business coach, success coach, and international speaker with impressive credentials and experience.

He has helped nearly 200,000 people around the world learn to use the power of the mind to turn off the "autopilot," take hold of the controls, and create the life of their dreams.

Michael started Transform Destiny in the year 2000 with a deep passion for helping people transform their individual destinies, after transitioning from an unsatisfying field in computer programming.

Now, he heads Transform Destiny, the top NLP, hypnotherapy, and coaching training company in the world, and our trainers teach these valuable skills all over The United States of America, as well as other countries.

You can read more about Michael on his bio page.

More about Michael

  • Co-Star of the Documentary Movies

    • The Evolution of Success with Jack Canfield, Joe Vitale, Bob Doyle, and Others
    • A Year of Transformation
  • Accolades

    • Voted the second most influential person in the field of NLP in 2020 by the Global Gurus Organization
  • Author of the Books

    • Best-Selling Book: Unbreakable Spirit
    • Best-Selling Book: The Courage to Win
    • International Best Seller: Inner Revolution
    • International Best Seller: Mastery of the Mind
    • #1 Best-Selling Book: All the Answers Are Within
    • #1 Best-Selling Book: Becoming Positively Awesome
    • #1 Best-Selling Book Learn Hypnosis... Now!
    • Best-Selling Book: 33 Coaching Niches: The Definitive Guide to Selecting Your Perfect Niche
    • Best-Selling Book: Influence to Profit: Turning Words Into Wealth With Ethical Influence and Persuasion
    • UnStuck: The Owner's Manual for Success
    • The Power to Create Your Day... Now!
    • Quick Fix: NLP Recipes for Bliss
  • Credentials

    • Certified Master Trainer of Neuro-Linguistic Programming
    • Certified Master Practitioner of Neuro-Linguistic Programming (NLP)
    • Certified Master Trainer of TIME Techniques™
    • Certified Master Practitioner of TIME Techniques™
    • Certified Neuro-Linguistic Master Learning Specialist
    • Certified Neuro-Linguistic Learning Specialist Trainer
    • Certified Advanced Parts Therapy Specialist Certification
    • Certified Eye Movement Integration Practitioner
    • Certified Business Coach and Business Consultant
    • Certified Master Success Coach and Certified Trainer of Success Coaching
    • Certified Master Life Coach and Certified Trainer of Life Coaching
    • Certified Funnel Optimization Expert and Customer Value Optimization Expert
  • Board Certified Through

    • International Board of Coaches and Practitioners
    • International Association of Counselors and Therapists
    • International Medical and Dental Hypnotherapy Association
    • American Board of Neuro-Linguistic Learning
    • International Hypnosis Federation
    • National Guild of Hypnotists
    • International Alliance of Professional Hypnotists
    • International Hypnosis Association
    • The Transform Destiny NLP Practitioner Training Program was voted globally as the top NLP Certification training program out of literally thousands of programs around the world by the Global Gurus Organization.
    • The Transform Destiny Company is also certified as an approved training institute by the International Board of Coaches and Practitioners and the International Hypnosis Federation.
    • Our Learn Hypnosis... Live!, Learn Hypnosis... Now!, NLP Practitioner, and NLP Master Practitioner trainings are also approved by the International Hypnosis Association.

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