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If you’ve ever read the work of Dr. Robert Cialdini, you’ll know that social proof is a concept that states that people tend to do what other people are doing.
This was illustrated in one experiment where they posted a lone man on a street corner who simply stood there and stared up at the sky. Dozens upon dozens of people simply milled by the man, paying neither him nor the sky any attention whatsoever.
However, when they ran the experiment with two cohorts staring up at the sky, something very different happened...
Very quickly people on the street began to look up and even stop to see what the “crowd” was looking at.
This can be a very powerful persuasion technique. You can hear it in political speeches when candidates say they are the “people’s choice,” or how “people are coming out in huge numbers to support their campaign.”
This technique is also used quite a bit in sales. Ron Popeil changed his infomercials from saying, “Operators are standing by, please call now,” to “Operators are taking calls now. If the line is busy, please call back.”
Why? If operators are “standing by” the implication is that they’re doing nothing – nobody is calling in. However, busy lines means that hordes of people are calling at the same time, and this implied social proof had an immediately positive impact on sales.
Michael is a best-selling author, business coach, success coach, and international speaker with impressive credentials and experience.
He has helped nearly 200,000 people around the world learn to use the power of the mind to turn off the "autopilot," take hold of the controls, and create the life of their dreams.
Michael started Transform Destiny in the year 2000 with a deep passion for helping people transform their individual destinies, after transitioning from an unsatisfying field in computer programming.
Now, he heads Transform Destiny, the top NLP, hypnotherapy, and coaching training company in the world, and our trainers teach these valuable skills all over The United States of America, as well as other countries.
You can read more about Michael on his bio page.
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