People who favor the visual system often stand or sit with their heads and bodies erect, with their eyes up. They tend to breath from the top of their lungs. They often sit forward in their chair and are organized, neat, well-groomed and orderly. They are often thin and wiry. They memorize by seeing pictures, noise usually doesn’t distract them. They often have trouble remembering verbal instructions because their minds tend to wander. A visual person will be interested in how your product or service LOOKS. Appearances are very important to them.
People who favor the auditory system tend to move their eyes sideways. They usually breathe from the middle of their chest. They typically talk to themselves, and can be easily distracted by noise. (Some even move their lips when they talk to themselves.) They can repeat things back to you easily, they learn by listening, and usually like music and talking on the phone. They memorize by steps, procedures, and sequences. The auditory person likes to be TOLD how they’re doing, and responds to a certain tone of voice or set of words. They will be interested in what you have to SAY about your product or service.
People who favor the kinesthetic system typically breath from the bottom of their lungs, so you’ll see their stomach go in and out when they breathe. They often move and talk verrry slooowly. They like physical rewards and touching. Also, they usually stand closer to people than a person favoring visual typically would. They memorize by doing or walking through something. They will be interested in your product or service if it “feels right”, or if you can give them something they can grasp.
People who favor the Auditory Digital system will spend a fair amount of time talking to themselves. They will want to know if your product or service “makes sense”. A person favoring auditory digital can exhibit characteristics of the other major representational systems, as Ad is actually a “derived” representational system.
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