The NLP Marketing Experiment: Is Your Subconscious Mind a Sponge?

February 17th, 2015

Are you an “aware” person?

Most people think they’re pretty aware and observant, but the fact is, our conscious awareness is tiny compared to the subconscious mind.

I’ll give you an example… Read the rest of this entry »

Asking Powerful Questions to Close More Sales with NLP

February 6th, 2015

Your sales results depend largely on your ability to build personal and emotional value for your prospects.

I have made countless purchases based purely on emotional appeal, while very few of my purchases in life have been based wholly on logic.  If you think about your past purchases, you’ll probably say the same.

Neuro-Linguistic Programming (NLP) is the study of influencing the subconscious mind through every-day conversation.

Because of NLP, we know that questions are some of the most influential language patterns, because they must be contemplated by the subconscious mind in order to be answered. (Statements, on the other hand, can often be rejected by the conscious mind on their face value without any contemplation.)

When you ask powerful questions, you engage the client at a deep subconscious level. This will often make the difference between losing the sale and closing the sale. Read the rest of this entry »

Five Ways to Make Money with NLP

January 16th, 2015

As an NLP trainer, people always ask me, “How can I make money with NLP?”

I remember starting out in this field. As an owner of my own software company, I was already versed in business and marketing, so I was able to break six-figures my first year in NLP. One of the biggest ways I help struggling NLP Practitioners, NLP Master Practitioners and NLP Trainers these days is by teaching them business skills to help them thrive.

One of the worst ways to approach this business is to do what everyone else is going. You’ve got to be unique, and it’s usually better business to pick a specific niche to serve. Rather than being a “Jack of All Trades,” you can be an “Ace at One.” Read the rest of this entry »

How to Close More Sales and Put More Cash In Your Pocket with NLP

January 9th, 2015

Go to any sales training (I’ve been through a ton of them) and you will be inundated with the same old stuff.

The Ben Franklin close, the sharp angle close, the take-away, distraction techniques…

A lot of that stuff worked well in the 70s, 80s, and even the 90s, but today’s audiences are more sophisticated, more cynical and less trusting today than ever before.

So how do we get through to people whose shields are always “up”? Read the rest of this entry »

Five Successes You Would Never Know Had “Failed”

September 4th, 2014

People always want to talk about how things are an “overnight success.”

But that’s only because the public weren’t witness to the years of blood, sweat, tears and failures that led up to the ultimate public success.

History is full of “famous failures” who would never have been known if they hadn’t persisted; hadn’t taken their lumps; hadn’t repeatedly gotten back up after being knocked down over and over and over.

For instance, did you know that:

  • The novel M*A*S*H was rejected by 21 publishers
  • Dune by Frank Herbert was rejected by 23 publishers
  • Carrie by Stephen King was turned by 30 publishers
  • Gone with the Wind was rejected by 38 publishers
  • And Chicken Soup for the Soul (the best-selling series of all time) was rejected by 140 publishers!

Their only saving grace was believing in their dream and perseverance. They got knocked down over and over, but kept getting back up.

Success was long and hard to come by, but eventually did come.

But what if you don’t want to go through all that rejection and “getting knocked down” stuff?

What if you’ve got a message that you want to get out to the world, or you want to generate more sales for your business, or you want the market and the media to think of you as an authority or expert in your field right now?

What if you really do want to be an “overnight success”?

I can teach you how to get your book published ASAP with no rejections, guaranteed.

With my proven system, I’ll show you how to write, edit, publish and market your book — often in 90 days or less.

Even if you’re not good at spelling, grammar or writing, anyone can become a professional author (Stephen King says he can’t spell, but that’s what editors are for!).

I’ll teach you how to:

Write your book:

  • You’ll learn my proprietary system based on my years in the publishing industry and my expertise in Neuro-Linguitstic Programming
  • Tap into the creative part of your mind so you never have writer’s block
  • Structure you book so that it practically writes itself
  • Create massive momentum so writing is fun and enjoyable — not a chore
  • You’ll even learn several ways to write your book without any writing at all
  • It’s so simple that several of my students have finished their books in as little as 30 days!

Edit your book:

  • How and where to find professional proofreaders and editors that will make you look like a superstar, no matter how “bad” your writing is or what grades you got in English Grammar classes
  • How to get your book cover art created and where to find attractive book cover templates that are already pre-made
  • How to find illustrators and legal graphics/photos for your book
  • How to start with the right template and format so your book is ready to print the moment you hit save in MS Word

Publish your book:

  • Why you want to create your own publishing company including the legal, financial and tax benefits of becoming your own publisher
  • How to get your book published and to your door, often for as little as $2 – $3 per copy — even in small quantities
  • How to get your book on Amazon, and other sites, as well as in brick and mortar bookstores (and the pros and cons of each)
  • How to get your book published on Amazon Kindle and other eBook readers (eBooks have outsold paper books every month since November 2012 on

Market your book:

  • Simple strategies and systems to make your book a best-seller almost overnight
  • How to let the press know about your book release
  • How to leverage the fact that you’re a writer to get more press and more business
  • Best strategies for marketing and selling your book

You’ll learn and do all this and more in my hands-on book writing and publishing workshop, The Power to Create Your Book Now!

In this three day course, you’ll learn my proprietary, proven system which has worked for me and dozens of other now-published authors and you’ll actually being writing your book during the course.

The next dates are coming up soon. Click The Power to Create Your Book Now! to read more and enroll at the early-bird price.

Here’s a great video about other famous failures:

What are you digging for?

November 25th, 2013

ShovelOne day, a man decides that he wants to be wealthy, important, successful.

So he goes down to the river and decides he’s going to dig for treasure. He’s looking for buried cash.

He digs and digs for hours on end, but finds nothing but rocks.

He digs through the morning and beyond lunch, completely forgetting to eat. He digs through the afternoon and into the evening, frustrated that all he keeps finding are rocks, and tossing them aside.

He finally retires for the night, dejected and worn out and feeling like a failure.

The next day, he’s out making holes again.

He keeps at it for days. No treasure chests, no mason jars, no cash.

One day, a guy drives up in a brand new Porsche and parks just a few yards away.

With a sidelong glance, the digging man thinks he’s obviously privileged, driving a car like that.

While the man digs, the rich man waits and watches.

The digging man works through lunch, while the rich man snoozes.

With each push of the shovel, the digging man’s disdain grows. He wonders why he’s working all day, with nothing to show for it, while the rich man relaxes in his air-conditioned Porsche. It doesn’t seem fair.

He finally storms over to the man’s car and yells, “How come you’ve got so much money?! I deserve to have a nice home, and a great family, and a nice car. I deserve to have opportunities like you! I deserve a Porsche, DAMNIT! It’s not fair!!!”

To which the rich man replies, “It’s easy, brother. Those rocks you’ve been shoveling are gold and you’re re leaving PILES of it on the river bank, every day. All I do is wait for the opportunities you’re leaving behind. All you’ve got to do is take it, but you don’t… You just leave it behind for others to take!”

How many opportunities are you missing in life?

How many great ideas or passions have you passed up thinking, “That’s not for me,” or, “Now’s not the right time,” while someone else comes and snatches it up, effortlessly?

How many times have you looked at others and thought, “Why is it so easy for them? Why don’t I have those kinds of opportunities?”

Your whole life you’ve been digging up piles of gold. Everything you have done, heard, seen and learned are the experiences that have made YOU the treasure that you are, right now.

YOU are the gold.

Visit my fan page and press the like button to get a “pile of gold” each day that will help you find the wealth that is buried within you.

The moment of now is a gift… that’s why it’s called “the present”

June 15th, 2012

You will never be more ready to achieve your dreams than right now, because your most important resource is time. It’s the only thing you cannot get back.

Get out of your comfort zone and believe in yourself as much as I do. All it takes is a decision and for you to take action right now.

My NLP, hypnosis and motivation quotes

November 6th, 2011

Some people have been asking me to post some of my quotes in one place.  Here you go:

“Think of all the things you want in life.  All of your hopes, dreams and desires.  They are the cost of not stepping out of your comfort zone and not taking action.”

“Transformation begins not by waiting for the right circumstances, but my making commitments that create the right circumstances, right now.”

“Ships have heavy anchors that keep them stuck in one place. You have an anchor, too… it’s your index finger. And as long as it is pointing at someone else, you’re stuck.  Want to raise your anchor? Learn to be at Cause for everything in your own personal reality. Then you can sail anywhere.”

“The worst things in life are not those things that happen to you, but rather the things you never do. Excuse is the monster in Opportunity’s closet.”

“You get what you focus on, so focus on what you want.” (Not my quote, but everyone asks for this one)

“At the end of the day… guess what? You’re short one more day. Better get off your butt and do something that counts while you’ve got the chance!”

“Your obstacles to happiness, success and prosperity are simply projections of the limits you believe yourself to have. Powerfully shift your beliefs and the doorways of success will open for you, no key needed.”

“The only limits you have are those you’ve decided to believe. Learn to control your beliefs, or they will control you.”

“Intention + potential x action = change”

“(Intention + potential x action) x repetition = success”

“Now is not the time to worry about details, to fret about what-ifs or to learn that ‘just one more thing.’ Now is the time for action.”

“Nothing is more important right now than gaining total control over your emotions, your decisions, and your beliefs. Life after that will never be the same again.”

I’m sure there are more than that.  When I think of more, I’ll update the blog.  :-)

Are songwriters natural hypnotists?

October 18th, 2011

People are so naturally drawn to music.

Think of a song that brings up deep feelings and ask yourself, why does it do that?

Is it the individual notes played one after another in sequence? Probably not.

Is it the rhythm or the baseline? That can get you grooving, but that’s probably not it.

Is it the words themselves? Maybe, but I think it goes beyond that.

It’s something about the words that makes them so special.

They’re so hypnotic.

I found a few of these lyrics from popular songs that come right out of the Erickson handbook for ambiguity, presuppositions and Milton Model patterns.

If you’re not familiar with what these patterns are, be sure to join my free webinar, “EXPOSED: Conversational Covert Hypnosis,” Wednesday, October 16th at 6:00 PM Pacific time. Click here to register for free to be in the webinar. Did I mention it’s FREE?

Hypnotic Language in Music

“Baby Come Back.  Any kind of fool could see. There was something, in everything about you.” (by Player: Ambiguity, universal quantifiers)

“Every breath you take. Every move you make. Every bond you break, every step you take, I’ll be watching you.” (by The Police: Universal quantifiers)

“I’ve got to admit it’s getting better (Better).  A little better all the time.” (by The Beatles: Modal operator, comparative deletion, universal quantifier)

“Always something there to remind me.  I was born to love her, and I will never be free. She’ll always be a part of me.”  (by Naked Eyes: Universal quantifiers, unspecified verb)

“Jeremiah was a bullfrog.  Was a good friend of mine.  I never understood a single word he said, but I helped him drink his wine. And he always had some mighty fine wine.” (by Three Dog Night: Selectional restriction violation, lost performative, universal quantifier, nominalization)

“There is nothing to see here people keep moving on. Slowly their necks turn and then they’re gone. No one cares when the show is done” (by She Wants Revenge: Universal quantifier, lack of referential index, presuppositional adverb)

“I’ve done everything as you say. I’ve followed your rules without question. I thought it would help me see things clearly.” (by Hoobistank: Universal quantifier, nominalization, unspecified noun, presuppositional adjective)

These are just a few examples.

As you listen to your favorite songs and drop down into that nice, light, music trance, maybe your unconscious mind will allow you to hear these patterns that seem occur in all music.


Social Networking is a means… Not the end

September 5th, 2011

20110905-123224.jpgWhen the topic of social networking comes up, I sometimes see people turn up their nose and say things like, “I would never use social networking sites, because I only like real connections.”

Part of me wants to ask, “Oh? So you don’t use telephones either? Or email? Or even hand-written letters??” None of those are “real” connections. But, they do have a point.

Too often, I see people confuse the “ends” and the “means” with social networking sites. Many people have, in some ways, become more disconnected the more connected they become.

Some people have asked me why I’m not “maxed out” on my friends after five years on facebook. Considering that I’ve spoken in front of thousands of people, and over 50,000 people have read my books, it should have hit 5,000 years ago, according to them.

The answer is, I’m selective. I currently have 55 friend recommendations and eight pending friend requests just from today. I will not accept any of them until I screen them to be sure I want to develop a relationship with them.

Connections on facebook are not relationships, just as an entry in your phone list is not a relationship. They are a tool. One possible mean to an end.

Many marketers tell me they don’t “waste their time” on social networks, because, “you can’t make money there.” That’s true for them because they put all their energy into selling, and not into cultivating relationships.

I have been slowly abandoning all other forms of advertising and marketing in favor of social media because, slowly but surely, it is becoming one of the most reliable and flexible means of creating relationships. And these days, people buy most from those they have a real relationship with.

Your number of connections, number of posts, edgerank and other silly metrics are not a definition of your true social relationships, and never will be.

Leverage the tool, but don’t rely on it to do the work for you. Spend some time developing real relationships — both online and off — by being interested in others, helping those who need it, and connecting and interacting with heart and you’ll find social networking helps to crete deep, meaningful relationships that can last a lifetime.

Please comment below on how you’re leveraging social networking in your life or business, and please share this with your friends using the buttons below.

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